Your Nordic Partner in Professional Hair & Beauty

Not built for average. Built for brands ready to grow in the Nordics.

Headbrands is a leading Nordic distribution partner for professional hair and beauty brands looking for more than distribution. Built to drive long‑term relevance and sustainable growth in the Nordics.

Grow with us— Nordic distribution built for long‑term growth.

Distribution backed by strategy. Growth built on partnership.

Anyone can move boxes. We unlock growth.

When we join forces, we create more than sales. We create shared momentum. You bring the product. We bring the reach, the market insight, and the connections that move the Nordic hair and beauty market forward.

Together, we accelerate growth — in real volume, in real value, and in long‑term relevance.

We’re selective about who we work with, because we don’t believe in average. We believe in bold brands with vision — brands ready to grow


Why brands choose Headbrands


  • Demand creation over traditional distribution. We build relevance so your brand becomes requested, not just stocked.
  • True Nordic market expertise. Local knowledge across the Nordics, such as culture, channel dynamics, and high standards for quality, transparency, and execution.
  • A long‑term partnership model. Clear communication, joint plans, and execution with consistency and care.

Explore part of our selected brands we partner with in the Nordics

We collaborate with international hair and beauty brands across professional and premium retail channels in the Nordics.

We’ve never been here to do what everyone else does.

We’re here to create change. To push the industry forward. To make a difference — together with you.

 

Fredrik Gelkner, CEO and Co-Founder


Become a partner

 

Skiffervägen 25, 224 78 Lund

Sweden

+4610-49 49 000

@headbrands